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Michael Phelps signs deal with San Diego’s H2O Audio

24 July 2010 No Comment

By Helen Kaiao Chang

See original story on SDNN

Wednesday, June 17, 2009

Michael Phelps, the Olympic Gold medalist swimmer, has signed a deal with San Diego’s H20 Audio to represent the company’s waterproof audio products. It is his first endorsement since photos ran last year of him using a bong.

“We are not disclosing financial details of the partnership, but it’s a multi-year deal similar to our other athlete agreements,” said Destin Judy (Judy is her last name), a company spokesperson, in an email.

“Most importantly, our goals for the partnership and mission for the sport of swimming are aligned: encourage more people to get in the pool, help people live a healthier lifestyle, and continue to provide the highest quality, best performance waterproof headphones and accessories for active people everywhere,” Judy said.

H20 Audio will market Phelps’ image at stores such as Target, Best Buy, Apple and Amazon.com. The marketing campaign will include promotional displays, packaging, photos and video. The products include waterproof headphones and accessories that can be used with Apple iPods while swimming.

“H2O Audio is extremely proud to welcome Michael Phelps to our team,” said Kristian Rauhala, founder and chief executive officer of the Sorrento Valley-based company.

Phelps plans on attending the 2012 London Games, according to a USA Today report.

Phelps was won 16 Olympic medals and 17 World Champion awards. After he admitted that the bong photo was him, Phelps was suspended from the USA Swimming Team for three months and cancelled by sponsor Kellogg’s. He continues to hold sponsorships with Visa, Speedo and Omega.

“Music has always been a huge part of my life and my training, and I am excited to partner with H2O Audio to help bring music to the water,” said Phelps in a prepared statement.

H2O Audio also has endorsement contracts with Olympic swimmer Natalie Coughlin and pro surfer Laird Hamilton.

Follow Helen on Twitter @HelenChang.

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